Predicting what topics will trend on Twitter

A new algorithm predicts which Twitter topics will trend hours in advance and offers a new technique for analyzing data that fluctuate over time.

Twitter?s home page features a regularly updated list of topics that are ?trending,? meaning that tweets about them have suddenly exploded in volume. A position on the list is highly coveted as a source of free publicity, but the selection of topics is automatic, based on a proprietary algorithm that factors in both the number of tweets and recent increases in that number.

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